This course will introduce you to the fundamentals of leveraging social media platforms for marketing purposes. You'll learn how to create engaging content, build a strong online presence, and connect with your target audience to achieve your marketing goals.

• Know Your Audience

  

  Start by learning how to identify your customers, which plays a major role in the success of your marketing. Learn how to collect customer insights by interaction, study the patterns in them, create audience personas, generate data from customer analytics, and come up with a plan of action accordingly. The trick is to not make any assumptions about your audience and use facts to make your decisions correctly. Ponder upon what type of content will appeal to your audience and the tools that can be used to enhance the engagement.

  

• Build Strategies

  

  Now that you know the audience, you will learn how to explore different strategies to approach them. A strategy is finding the purpose of your campaign and then working towards achieving it. Curating good content and campaigns is an integral part of planning the strategies. Learn how to do it right in this course. You will also learn how to study competitors’ strategies, what they are doing, and what is or isn’t working for them.

  

• Exploring Platforms

  

  Social media is a huge medium with many different platforms and features, to suit different needs. There’s so much more than our usual Facebook, Instagram, Twitter; while offering a variety of functions. Get a better understanding of it.

  

• All about the Platforms

  You will learn the major platforms, their features, and get a better understanding of selecting the right platform to start. Introduce yourself to the commonalities and differences between each. Each platform is known for its characteristics and a different set of users. Similarly, the same content can’t be posted on all platforms. Learn different types of social media networks like social networks, media sharing networks, discussion forums, consumer review networks, and content curation networks. Understand the content requirements, key metrics, and much more about each platform