The course "Digital Marketing with AI" is designed to equip participants with the knowledge and skills to leverage artificial intelligence (AI) technologies in the field of digital marketing. As businesses increasingly rely on data-driven strategies and automation, understanding how AI can enhance marketing efforts is crucial for marketers and business professionals.

• AI in Market Research and Consumer Insights

  

  • Role of AI in Market Research
  • Social Media Listening with AI
  • Sentiment Analysis and Opinion Mining
  • Predictive Consumer Behavior Analysis
  • Personalization and Customization using AI

  

• AI in Search Engine Optimization (SEO)

  

  • Understanding Search Engine Algorithms
  • AI-based Keyword Research
  • Content Optimization with AI
  • AI-driven SEO Tools and Platforms
  • Voice Search Optimization

  

• AI in Content Marketing

  

  • Content Creation using AI
  • Automated Content Curation
  • Content Optimization with AI
  • AI-powered Content Distribution
  • Content Performance Analytics with AI

  

• AI in Social Media Marketing

  

  • AI-driven Social Media Listening and Monitoring
  • Automated Social Media Posting and Scheduling
  • Personalized Social Media Advertising
  • Social Media Analytics with AI
  • Influencer Marketing using AI

  

• AI in Email Marketing

  

  • AI-based Email Personalization
  • Automated Email Campaigns
  • Predictive Email Analytics
  • Email Subject Line Optimization using AI
  • AI-driven Email Marketing Platforms