This comprehensive curriculum is designed to equip you with the skills and knowledge needed to become a proficient digital marketer. Over the course of this program, you will learn about various aspects of digital marketing such as Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, social media marketing, email marketing, content marketing, and analytics.

• Attracting & Engaging Audiences

  

  As we know any brand’s identity is directly connected to its digital presence, it becomes essential to be aware of how to utilize the search engines. Therefore, this course will help you understand the importance of engaging with your targeted audiences and identify the difference between Search Engine Marketing (SEM) and Search Engine Optimization (SEO) so that you can use this to its fullest potential. You will also get to learn the concept and aspects of Google Ads and effective keyword research that will empower you to create and design some of the most engaging ads for your brand. Effective SEO Strategies: Understand and apply your knowledge on how search engines work and receive training on Google’s Keyword Planner to identify keywords that are more likely to reach consumers interested in your products or services.

  

• Targeted Traffic With Paid Search

  

  Get guidance on how you can create a strategy for Google Ads which will include Pay-Per-Click, display, organic and retargeting ads, ensuring they resonate with your brand’s marketing goals. Websites & Landing Pages: Discover how your website and landing pages can help you increase conversions and incorporate strategies for both SEO and Google Ads.

  

• Social Media Marketing

  Social media marketing is a powerful tool to reach your prospects and customers as most of your consumers are already on social media. With the help of this course, you will discover the possibilities and capabilities of social media platforms like Facebook, Twitter, Instagram, Pinterest, Google, YouTube, LinkedIn, Tumblr, WordPress, Blogger, etc. You will also learn the principles and strategies of how to create highly optimized and quality paid ads on all social media platforms that will help drive leads and sales. Fundamentals of Social Media Marketing Strategy: Know the differences between organic and paid ads, compare social networks, and how effectively you can apply online digital marketing strategies to the social media environment.